Start-up for alcohol-free wine: the white zero
Everyone knows beer without alcohol. But white wine? Now it’s supposed to become hip. On the road with the start-up Kolonne Null in riesling Rudesheim.

They want to "simply make awesome wines": Philipp Roble (right) and his colleague from Kolonne Null Photo: Matthias Neumann
Soft glide through the riparian plains of the Rheingau in a rented Seat SUV. "We just want to make super awesome wines," says Philipp Roble, and I immediately believe him. "But it’s also rad how you’ve managed to get it all down so quickly," I marvel: "Knowing people, selling stuff, knowing wines and all that." "Just get to work! That’s just the start-up mentality. We’re a bit like Tesla, maybe. Right, guys?"